 social reputation social reputation 101 admin mon 10142019 1841 description of the social reputation of the research project initiative the indicator allows evaluating how research is perceived by society core qualitative n a surveys interviews provide a narrative description of the social reputation of the research project initiative free text outcome n a annually annually computing the indicator requires the use of surveys and interviews to identify the social perception of research yes see the corporate reputation of pharma in 2018 the global patient perspective p 68 available https wwwlundbeckcom upload global files pdf features patientview 20press 20release 20april 202018pdf at  reputation 