 media coverage media coverage 52 admin mon 10142019 1832 number of media hits and press articles raising awareness on the initiative project research activities the indicator measures the results of public relationship efforts additional quantitative media  mediums of massive information dissemination eg press releases contacts articles internal reports by press office count the number of times that the initiative project has been mentioned in the media as a consequence of the relevance of their research findings number in physical units output number of mentions annually annually the indicator does not capture the scope of communication eg how many people have been reached no jpnd 2016 recalibrated monitoring and evaluation framework for the eu joint programme neurodegenerative disease research see outcome 44 p 10 available at  https wwwneurodegenerationresearcheu wpcontent uploads 2012052016jpndrecalibratedmonitoringandevaluationf media coverage 