 ethical marketing anticorruption ethical marketing anticorruption 102 admin mon 10142019 1841 indication of whether the initiative project has clearly defined enforcement procedures and if there have been misconducts evidence of taking disciplinary action against employees or third parties who have violated its code of conduct for ethical marketing or anticorruption the initiative project provides evidence of followup actions taken to mitigate the risk of future breaches the indicator is feasible for research funding and performing organizations the existence of enforcement procedures for the compliance with the code of ethical marketing and anticorruption denotes the existence of such code core qualitative ethical marketing  the systematic study of how moral standards are applied to marketing decisions behaviours and institutions murphy et al 2005 p 17  corruption  the abuse of entrusted power for private gain transparency international  code of ethics code of conduct  a statement setting down corporate principles ethics rules of conduct codes of practice or company philosophy concerning responsibility to employees shareholders consumers the environment or any other aspects of society external to the company langlois and schlegelmilch 1990 p 522  enforcement procedures  mechanisms and sanctions established to guarantee the effective application of the code of ethics and deal with potential violations risk  future uncertainty about deviation from expected outcome initiative code of ethics conduct the initiative should provide a link to the public documents where the code of ethics conduct is provided indicate yes no depending on whether the initiative project has clearly defined enforcement procedures and where there has been misconduct provide evidence of taking disciplinary action against employees or third parties who have violated its code of conduct for ethical marketing or anticorruption provide a description of evidence of followup actions taken to mitigate the risk of future breaches free text yes no process n a annually annually this indicator measures procedures but not performance results yes extract from gsk annual report 2018 p 244 available at  https wwwgskcom media 5349 annualreport2018pdf also see the code of practices for the pharmaceutical industry 2016 see sections 21 and 22 pp 3234 available at  https wwwgooglecom url sa t rct j q esrc s source web cd 11 ved 2ahukewj4qoro2ylnahwp3eakhsfvbsmqfjakegqibhac url http 3a 2f 2fwwwcodigofarmaindustriaorg 2fservlet 2fsarfi 2fdocs 2fprodf117806pdf usg aovvaw2fmchionpxylcgoch7j9f ethical marketing 